Master´s Degree In Sports Management

Universidad Europea de Madrid

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Next start date : April 3 2017
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Overview

The Master´s Degree in Sports Management (MBA), delivered primarily online is designed to train management professionals in the world of sports. Undoubtedly one of the strongest points of this program is that not only does it work with a club of the stature of Real Madrid, it also involves top professionals from every area of sports. Real Madrid soccer club is a worldwide benchmark for sports management, as shown by its commitment to continuous innovation in every area of sports management: facilities, marketing, new media, and more. Our close connection with this important institution not only brings us into contact with top professionals, it also exposes us to continuous innovation from a world leader in every aspect of sports management.


During the course students will have access to three optional study trips:

  • At the start of the course, a week in Madrid to meet their classmates and professors and the professionals of Real Madrid.
  • During the course, a “White Week” in Madrid, with meetings with managers of the different departments of the club.
  • A trip to New York, a globally relevant location for the sports industry, which will be fundamental for enriching and expanding students' understanding of different management models.

The trips are designed to be educational and to extend students' learning “in situ”, including classes, lectures and visits to sports venues. With the distance study mode, the trips are optional. Accommodation and travel costs are not included in the price, and the trip to New York will require an additional enrolment fee of €1,000.

Academic program

MODULE 1.- General Management

Economic Analysis of the Sports Industry
Strategic Planning. Analysis of Sports Environments and Competition
Business Management Models and Economic Aspects

MODULE 2.- Finance

Annual Accounts for Sports Clubs and Organizations
Planning and Control in Sports Organization Management
Financial Management

MODULE 3.- Sports Facility Management and Operation

Infrastructure Management within a Sports Entity
Production of Sporting Events
Quality and Incident Management

MODULE 4.- Marketing and Communications

Strategic and Operational Marketing
Sponsorship in Sports
Audiovisual Rights
Sports and Society
Sports and the Media

MODULE 5.- Managerial Skills and Human Resources

People Management and Teamwork
Coaching Applied to Sports
Motivational Leadership of Teams
Communication: Public Speaking in Professional Environments
Emotional Intelligence in Sports Organizations

MODULE 6.- Specialization in Entrepreneurship, Sustainability and Social Responsibility in Sports

Strategies for Starting a Sports Business
The Business Plan and Financing
International Organizations in Sports for Development
Corporate Social Responsibility and Sports
Social Entrepreneurship in Sports
Keys to Success and Failure

MODULE 7.- Specialization Branch B - Marketing and Communications (*)

The Media
Advertising Agencies
Official Organizations
Sports Rights
Sporting Events and Brand Profitability
Sports Clubs
Sponsorship
Brand and Identity Management
Practical Application of a Communication Plan
Social Network and the Community Manager
Sports Content in the New Digital World

MODULE 8.- Specialization Branch C - Sports Facility Operation (*)

Management of Sports Facility Operations
Security and Technology at Sports Facilities
Municipal Operations and Management
The Fitness and Wellness Market
Large Parks
Golf Course Management
Organization of Sporting Events
Management of Leisure and Non-Conventional Spaces

MODULE 9.- Internship

MODULE 10.- Master's Thesis

(*) Of the four specializations student has to choose three. The Module VI Specialization Branch D – Sports Law, it is available campus based in the afternoon in Spanish or online in Spanish.

Faculty

MANAGING BOARD

 

Pablo Burillo Naranjo

Phd in Sports Sciences

MBA in Sports Management

 

Rafael de los Santos

New Media Director at Real Madrid C.F.

 

PROFESSORS

 

D. Robert Good

HR Strategic Consultant

 

D. Tomás Gutiérrez

Managing Director at Novacapital

 

D. Edouard Legendre

Sponsorship Director, Ogilvy

 

D. Ramiro Lahera

Executive Director, Táctica Sport Culture

 

D. Thomas Fricke

Fußball

 

D. Pedro Díaz Ridao

Professor at UEM Real Madrid/CEO Inspirasports

 

Dª. Martha Saavedra, Ph.D.

Professor at Universidad de California, Berkeley

Accreditation

Agencia Nacional de Evaluación de la Calidad y Acreditación (ANECA)

Application requirements

  1. University degree or transcript (undergraduate degree or diploma)
  2. Recent CV
  3. ID card, both sides
  4. Completed application form
  5. Motivation letter

Price and financing

€ 9,500

Testimonials

“The MBA stands out for its academic quality and top level professors. It gave me the chance to combine everything I learned in a realistic and modern environment. The quality of the teaching is extraordinary”

David Belenguer, ex-captain of Getafe CF

“It was a great experience for me and made a big difference in my career to work with the best professionals. As well as helping with my training, it also taught me the importance of another set of values, which brought into the world of business are a guarantee of success. I live in Canada (Ontario), and since I began the course, I have had non-stop interviews and new opportunities in the world of sports management, and with luck and hard work, I have been able to focus my career in this area.”

Eduardo Cuartas Villada

 

 

 

Interested? Contact one of our enrollment advisors:

Laura Mancebo

laura.mancebo@laureate.net

+34 91 211 5411

Lorena Poveda

lorena.povedaarmero@laureate.net

+34 91211 5407

Pilar García

pilar.garcia@laureate.net

+34 91 211 5410

The Master´s Degree in Sports Management (MBA), delivered primarily online is designed to train management professionals in the world of sports. Undoubtedly one of the strongest points of this program is that not only does it work with a club of the stature of Real Madrid, it also involves top professionals from every area of sports. Real Madrid soccer club is a worldwide benchmark for sports management, as shown by its commitment to continuous innovation in every area of sports management: facilities, marketing, new media, and more. Our close connection with this important institution not only brings us into contact with top professionals, it also exposes us to continuous innovation from a world leader in every aspect of sports management.


During the course students will have access to three optional study trips:

  • At the start of the course, a week in Madrid to meet their classmates and professors and the professionals of Real Madrid.
  • During the course, a “White Week” in Madrid, with meetings with managers of the different departments of the club.
  • A trip to New York, a globally relevant location for the sports industry, which will be fundamental for enriching and expanding students' understanding of different management models.

The trips are designed to be educational and to extend students' learning “in situ”, including classes, lectures and visits to sports venues. With the distance study mode, the trips are optional. Accommodation and travel costs are not included in the price, and the trip to New York will require an additional enrolment fee of €1,000.

MODULE 1.- General Management

Economic Analysis of the Sports Industry
Strategic Planning. Analysis of Sports Environments and Competition
Business Management Models and Economic Aspects

MODULE 2.- Finance

Annual Accounts for Sports Clubs and Organizations
Planning and Control in Sports Organization Management
Financial Management

MODULE 3.- Sports Facility Management and Operation

Infrastructure Management within a Sports Entity
Production of Sporting Events
Quality and Incident Management

MODULE 4.- Marketing and Communications

Strategic and Operational Marketing
Sponsorship in Sports
Audiovisual Rights
Sports and Society
Sports and the Media

MODULE 5.- Managerial Skills and Human Resources

People Management and Teamwork
Coaching Applied to Sports
Motivational Leadership of Teams
Communication: Public Speaking in Professional Environments
Emotional Intelligence in Sports Organizations

MODULE 6.- Specialization in Entrepreneurship, Sustainability and Social Responsibility in Sports

Strategies for Starting a Sports Business
The Business Plan and Financing
International Organizations in Sports for Development
Corporate Social Responsibility and Sports
Social Entrepreneurship in Sports
Keys to Success and Failure

MODULE 7.- Specialization Branch B - Marketing and Communications (*)

The Media
Advertising Agencies
Official Organizations
Sports Rights
Sporting Events and Brand Profitability
Sports Clubs
Sponsorship
Brand and Identity Management
Practical Application of a Communication Plan
Social Network and the Community Manager
Sports Content in the New Digital World

MODULE 8.- Specialization Branch C - Sports Facility Operation (*)

Management of Sports Facility Operations
Security and Technology at Sports Facilities
Municipal Operations and Management
The Fitness and Wellness Market
Large Parks
Golf Course Management
Organization of Sporting Events
Management of Leisure and Non-Conventional Spaces

MODULE 9.- Internship

MODULE 10.- Master's Thesis

(*) Of the four specializations student has to choose three. The Module VI Specialization Branch D – Sports Law, it is available campus based in the afternoon in Spanish or online in Spanish.

MANAGING BOARD

 

Pablo Burillo Naranjo

Phd in Sports Sciences

MBA in Sports Management

 

Rafael de los Santos

New Media Director at Real Madrid C.F.

 

PROFESSORS

 

D. Robert Good

HR Strategic Consultant

 

D. Tomás Gutiérrez

Managing Director at Novacapital

 

D. Edouard Legendre

Sponsorship Director, Ogilvy

 

D. Ramiro Lahera

Executive Director, Táctica Sport Culture

 

D. Thomas Fricke

Fußball

 

D. Pedro Díaz Ridao

Professor at UEM Real Madrid/CEO Inspirasports

 

Dª. Martha Saavedra, Ph.D.

Professor at Universidad de California, Berkeley

Agencia Nacional de Evaluación de la Calidad y Acreditación (ANECA)

  1. University degree or transcript (undergraduate degree or diploma)
  2. Recent CV
  3. ID card, both sides
  4. Completed application form
  5. Motivation letter

“The MBA stands out for its academic quality and top level professors. It gave me the chance to combine everything I learned in a realistic and modern environment. The quality of the teaching is extraordinary”

David Belenguer, ex-captain of Getafe CF

“It was a great experience for me and made a big difference in my career to work with the best professionals. As well as helping with my training, it also taught me the importance of another set of values, which brought into the world of business are a guarantee of success. I live in Canada (Ontario), and since I began the course, I have had non-stop interviews and new opportunities in the world of sports management, and with luck and hard work, I have been able to focus my career in this area.”

Eduardo Cuartas Villada

 

 

 

Interested? Contact one of our enrollment advisors:

Laura Mancebo

laura.mancebo@laureate.net

+34 91 211 5411

Lorena Poveda

lorena.povedaarmero@laureate.net

+34 91211 5407

Pilar García

pilar.garcia@laureate.net

+34 91 211 5410